Eisai is one of the world's leading research-based pharmaceutical companies. We define our corporate mission as "giving first thought to patients and their families, and to increasing the benefits health care provides," which we call human health care (hhc). With operations in the U.S., Asia, Europe and it's domestic home market of Japan, Eisai employs more than 11,000 people worldwide.
Several core principles provide a point of true differentiation for Eisai, and have helped establish us as one of the world’s leading research-based pharmaceutical companies. Amongst these are the concepts of hhc (human health care), Customer Joy and Demand Innovation.
At Eisai, we give first thought to patients and their families, and to increasing the benefits that health care provides. We call this human health care, or hhc.
hhc means thinking about patients, their carers and their families as we go about our daily work. We seek to understand life from their perspective – their joys, needs, wants, hopes and fears – as we strive to satisfy the unmet medical needs faced by patients and healthcare professionals.
We endeavour to empathise with patients and to respect them as real people with feelings and emotions – not simply as patients to be treated with our medicines.
We make efforts to understand the priorities among the various problems the patients and their families are facing and to establish a comprehensive package of products, information, services and networks to proactively address these problems. This how we promote Demand Innovation activities that will contribute to improving quality of life.
While implementing its hhc philosophy, Eisai is committed to generating Customer Joy, which goes beyond customer satisfaction, through our efforts to get to know and satisfy the potential needs of customers (ie patients, the general public and healthcare professionals). We strive not only to satisfy customers’ apparent needs but also to generate Customer Joy by providing products, information, services and networks as a package that meets their latent needs.
hhc helps to focus and motivate all of us who work at Eisai, whether we are researching potential new medicines, conducting studies, working in manufacturing or informing healthcare professionals of the benefits of our medicines.